Challenge:

Introduce Carl Zeiss Vision in the US.

Solution:

1. 1.Carl Zeiss invented vision products in Germany in 1875. First the microscope, binoculars, eye glasses, camera lenses, and all types of vision instruments.
   

2. 2. We introduced Carl Zeiss Vision to the US using the history of there vision creations. Using the theme “From the Pioneers of Modern Optical Technology Comes a Vision System For the 21st Century.
   

3. 3.Zeiss Vision Technology is world renown. Zeiss was the cameral lenses on the first camera in space. This History had to become know in the US.
   

4. 4.Today the Carl Zeiss brand of Vision products is unmatched for quality and durability.
   

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