Sweeney Creative. Created all the advertising for Carl Zeiss Optical products
Challenge:
Introduced Carl Zeiss Vision in the USA.
Solution:
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1.Carl Zeiss invented vision products in Germany in 1875. First the microscope, binoculars, eye glasses, camera lenses, and all types of vision instruments.
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2.We introduced Carl Zeiss Vision to the USA using the history of there vision creations. Using the theme “From the Pioneers of Modern Optical Technology Comes a Vision System For the 21st Century.
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3.Zeiss Vision Technology is world renown. Zeiss was the camera lenses on the first camera in space. This History had to become known in the USA.
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4.Today the Carl Zeiss brand of Vision products is unmatched for quality and durability.
Energizing Brands
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Energizing Brands