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Case Study Military Recruitment/Retention -Army and Air National Guard.
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Sweeney Creative. Created all the advertising for Army National Guuard and Air National Guard.
Challenge:
Market the opportunity of military service to young people.
Solution:
1.Appeal to the emotional and social benefits of being a member of an organization and giving back .
2.Appeal to the importance of learning lifetime job skills.
3.Use the part time service in the Army National Guard as a primary benefit.