Challenge:

Promote Survivor Day in Central Virginia.

On Saturday, January 14, 2012, Central Virginia is invited to attend Survivor Day where people  can learn how to live safely through natural disasters and other emergencies, like hurricanes, floods, tornadoes, earthquakes, blizzards and more. Emergency and Community Response professionals will show people the best ways to prepare for those life threatening situations.

Solution:

1. 1.Create name and logo for event.
   

2. 2.Brand strategy: Inform and Excite people to a one saturday morning event to learn to be prepared for disasters.
   

3. 3.Use All MEDIA  to blitz the 20 county Central Virginia area.
   

4. 4.Use PR to ALL MEDIA.
   

5. 5.Budget for Creative and All Media placement.
   

PR interview:

http://www.wtvr.com/videobeta/2ef1c1b9-7a2d-4871-9696-4da7921aadd6/Community/Central-Virginia-Urban-Areas-Security-Initiative

Energizing Brands

Energizing Brands

Survivor Day    60-SEC RADIO

SFX: Wind, Rain, trembling

ANNCR:  Was nature sending Virginia a message last year? The ground beneath us trembled. Our streets disappeared under water. Maybe the message was this:

Be Prepared. On Saturday, January fourteenth, Central Virginia is invited to attend Survivor Day…an event where you and your family can learn how to live safely through natural disasters and other emergencies. Do you know what you need to survive at home without power for at least 72 hours? Or what to take with you if you had to leave in a hurry? Emergency and Community Response professionals will show you how to prepare for those threatening situations. Plus, they'll arm you with a FREE Survivor Starter Kit. It happens Saturday, January fourteenth at convenient  Central Virginia locations. Sign up today online at Survivor Day.com….Presented by the Central Virginia Urban Area Security Initiative.

Logo Design

Digital Outdoor

Four Color

Newspaper Ads

Banner Ads for All

Media Websites

Counter Cards - Window Signs

60 Sec Radio Spots

15 Sec TV PSA